We‘ve worked on more liquor brands than most alcoholics can shake a swizzle stick at. But this was the first one where our physical locations aligned with the brand position, because Conteur Élan is a Kentucky bourbon inspired by French lineage, which is something unique in the world of bourbons. Or, as we might paraphrase the French aphorism, Dieu n’a fait que de l’eau, mais Kentuckians a fait le bourbon.
