Back in the olden days, before marketing directors decided that humour and snarkiness had no place in advertising, we were asked by the local chapter of the AdFed to help them raise awareness about our industry. Their goal was to generate interest in the advertising profession for high school and college students — basically, to take a cross section of people . . . people in suits, tech people, number-crunching people, writers and designers, and even the folks who (try to) manage them . . . and to make them look as if they’d be awesome to hang out with for the rest of their working lives.