As you know, everything digital is composed of data, some of which is stored as memory. As you also know, life happens and devices fail — quite often because they get dropped down toilets, run over by cars, or otherwise abused by their owners. Pixel8, a company owned by Seagate Technologies — which in all likelihood made the drive in the device you’re reading this on — exists to bring those data back from the dead. We worked on naming Pixel8 and developing its identity; designing the attendant material and packaging; and putting together their social media videos. And if you do nothing else today, watch the ’Tattooed Twins In a Bathtub’ video below.

You can call us award-hounds, you can call us fine-whiskey connoisseurs, you can even call us alcoholics, but we were actually selected to work on the venerable Old Fo’ brand for a couple of less-colourful reasons, beginning with the brand needing an online refresh, one befitting its pedigree. And second, importantly, when it comes to communicating an old brand in a contemporary way to a generation not known for its brand loyalty, we’re known for being able to walk the straight-line walk.

End-of-life care is a challenging subject. It’s generally served as real estate with a heart. At worst, it avoids the patients’ feelings and instead talks about how hard it is for their families to manage. Hosparus was a fast-growing end-of-life care provider, but the company’s inauspicious name coupled with society’s discomfort about what happens after a person’s diagnosed with a terminal condition, made communication difficult. It should be about life’s riches and its memories, and in helping patients, families, and friends share them.

You’re probably too young to remember the ’80s, but everything was just a little a bit over the top in a very kitsch, earnest way. Everyone was looking for an angle in how to offer “uniquely different” themed dining experiences. That’s when Buckhead was imagined as a Colorado-mountains-hearkening-(but-definitely-not-tongue-in-cheek) restaurant. We reckoned there was something to the Americana spirit that didn’t necessarily need mountains to interest customers. Doubling down on today’s affection for authenticity, we created a brand dedicated to hand-crafted exceptionalism. No fancy sauces, no frou-frou toppings; just good steaks, great craft beers, and a commitment to doing things right.

’Before most of the great buildings, the parks and streets and boulevards. Before the celebrated names and events. We’ve been here, helping Louisville’s most at-risk and vulnerable citizens — poor families, destitute mothers, and their children. We’ve been here because we believe in this city. We’ve been here because we believe in the promise and power of working together to make life richer, to improve society, to help the weak become strong, and to defend those in need. Above all, we’re here to ensure the health of the city’s children. We are Home of the Innocents. And we are the heart of our city.‘

You wouldn’t believe how much money there is in scrap metal and recycling. It’s an enormous industry nationally, and the stakes for credibility and awareness are high. So it’s critical to present brands in ways that crush it. Aimed squarely at a hard-working-blue-collar-roll-your-sleeves-up type of crowd, mainly male, and predominantly fans of rock and roll, a couple of guys created some smashing video content and attention-grabbing outdoor boards and collateral.

Diversity, equity, and inclusiveness shouldn’t be thought of as dirty words. In our world, a world of imagination, creativity, and courage, those qualities are all fundamental to good storytelling. In response to a Lutheran assembly that asked for help in renaming and branding their mission — a congregation characterised by its eclectic and accepting spirit, established to appeal to those who can’t find a home among more conventional belief groups — we realised that in a time of fractured and homogenised relationships, there was a need to express how and why they could stand for the alternative.

When children’s rep companies Blue Apple Players and Walden Theatre merged, they were the beneficiaries of a lovely new award-winning logo. Unfortunately, it was just a logo, and not, poignantly, a brand. So when they had the chance to announce that they were finally completing the Canon, all 38 of Shakespeare’s plays, they had nothing to reference except a nice style guide. Enter: Two guys stage right. We had several challenges: We had to excite people about Shakespeare (an old dead British guy in tights); explain why children’s theatre was relevant to Louisvillians; explain why theatre was even relevant at all; and explain why the Canon itself was important [see note about dead guy in tights].

Back in the olden days, before marketing directors decided that humour and snarkiness had no place in advertising, we were asked by the local chapter of the AdFed to help them raise awareness about our industry. Their goal was to generate interest in the advertising profession for high school and college students — basically, to take a cross section of people . . . people in suits, tech people, number-crunching people, writers and designers, and even the folks who (try to) manage them . . . and to make them look as if they’d be awesome to hang out with for the rest of their working lives.

Nobody could ever say we don’t court weirdness. Fringe Festival, a coordinated series of global performance-art events that originated in Scotland in the late ’40s, crossed the Pond and ended up in our Kentucky backyard. From three double-sided posters to three double-sided postcards to three double-sided tee-shirts . . . and the talents of a letterpress wizard . . . the work literally wrote itself, and appeared at all the types of disreputable bars and venues you might expect