Commonwealth Theatre Center

When children’s rep companies Blue Apple Players and Walden Theatre merged, they were the beneficiaries of a lovely new award-winning logo. Unfortunately, it was just a logo, and not, poignantly, not a brand. So when they had the chance to announce that they were finally completing the Canon, all 38 of Shakespeare’s plays, they had nothing to reference except a nice style guide. Enter: Two guys stage right. We had several challenges: We had to excite people about Shakespeare (an old dead British guy in tights); explain why children’s theatre was relevant to Louisvillians; explain why theatre was even relevant at all; and explain why the Canon itself was important [see note about dead guy in tights].