You can call us award-hounds, you can call us fine-whiskey connoisseurs, you can even call us alcoholics, but we were actually selected to work on the venerable Old Fo’ brand for a couple of less-colourful reasons, beginning with the brand needing an online refresh, one befitting its pedigree. And second, importantly, when it comes to communicating an old brand in a contemporary way to a generation not known for its brand loyalty, we’re known for being able to walk the straight-line walk.