Red Ball Recycling

You wouldn’t believe how much money there is in scrap metal and recycling. It’s an enormous industry nationally, and the stakes for credibility and awareness are high. So it’s critical to present brands in ways that crush it. Aimed squarely at a hard-working-blue-collar-roll-your-sleeves-up type of crowd, mainly male, and predominantly fans of rock and roll, a couple of guys created some smashing video content and attention-grabbing outdoor boards and collateral.