To be honest, if you can’t brand an ironworks and make it look as if it’s one of the coolest places on earth, you probably shouldn’t be in the business. Sparks, flames, iron, and steel, all being manhandled by tough-as-nails Louisianans beating and smashing and bending and welding huge pieces of industrial metal into intricate pieces of equipment and machinery . . . all delivered on time, with a smile, and to the most stringent engineering specifications. It’s the stuff of admen’s dreams.
