Highland Coffee was one of the first local coffee shops in the region, and it was known for being the only coffee shop in town that was open at 5:00AM. However, after being forced to close during the pandemic, Highland announced it would reopen online. In order to caffeinate the news, we created a campaign of custom-illustrated letterpress posters based on the tagline ‘What Are You Up For?’ an obvious nod to the rousing power of coffee. But as importantly, an acknowledgement of Highland’s storied and iconic past as the local joint where anyone cool who aspired to be someone even cooler would start their day.
Services Provided
- Apparel
- Collateral
- Graphic Branding
- Identity
- Microsite
- Posters
- Social Media
